What is Digital Marketing?

 

If you are wondering what it is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing continues to change and evolve every day. Therefore, strategies that you were using in the past might not be so effective today. In the world of online advertising, today’s marketers need to keep up with trends and constantly update their knowledge and learn how to use new techniques.

 

Get in touch & learn how our digital marketing strategies will help you to attain more customers!

A successful marketing strategy is crucial for any business. However, many companies fail to get ahead of their competition simply because they don’t know how to adapt to the world of digital media and what tactics to apply to their marketing efforts. The 2 main pillars of digital marketing are online marketing and offline marketing. Thus, our team created a great infographic that sums up all kinds of online marketing in one neat chart.

Why it matters? Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. Specifically, that’s why digital marketing matters, it is where the attention is.

 

According to the Content Marketing Institute (CMI), 94% of content marketers changed their strategy in 2020 due to the pandemic, significantly reshuffling their messaging approach and adjusting their editorial calendars. While these may be necessary reactions in the short term, the CMI argues that organizations will need to continue to research and understand internet users’ changing needs when developing their strategy in the long term.

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Social Media

93% of brands claim to have gotten a new customer from a posted video!

Lead Generation

96% of B2B content marketers use LinkedIn for organic social marketing!

Email Marketing

80% of business professionals claim email marketing improves customer retention!

Top 5 benefits why Digital Marketing is essential for your business!

 

1. You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).

2. The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%.

3. 18% of local searches done on mobile devices lead to a sale within a day.

4. 70% of internet users want to learn about products through content versus traditional advertisements.

5. Top five B2B content marketing tactics: Social media content 92%; eNewsletters 83%; articles on your website 81%; blogs 80%; in-person events 77%.

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