Advantages of Email Marketing

One of the most important practices to remember with email marketing today is to be as transparent, honest, and open as possible with your customers. Furthermore, 40% of B2B marketers say that email newsletters are most critical to their content marketing success and 99% of consumers check their email every day is the preferred way to receive updates from brands. As marketers, we can’t ignore these statistics. That’s why it’s important to develop a strong email marketing strategy.

Creating a successful strategy helps you reach and connect with your target audience in a personalized way and directly increase sales at an affordable cost. The average ROI through email marketing is $42 for every $1 spent. Simply put, you invest a dollar and in return receive 42 times from it. Reports further state that of all the email campaigns being sent, targeted emails and list segmented emails drive 36% of email marketing ROI


Let's get into how to create an effective email marketing campaign for you!

We design for you action-based, automated emails to engage and sell

We create automated email sequences to follow up with and nurture your prospective

We deliver emails at the right time with Perfect Timing and Time Travel delivery tools

We build custom segments based on specific criteria

We use dynamic content for better personalization

We make your emails functional and reduce the number of clicks it takes your customers to contact you

Email Marketing Stats for 2020

1. 80% of business professionals claim email marketing improves customer retention
2. 81% of SMEs rely on email as their main acquisition channel

3. Almost 60% of marketers claim email is their largest ROI

4. 31% of people say that email is the highest performing way to nurture leads

5. 59% of people claim that email marketing influences what they buy

6. 40% of B2Bs say newsletters are their most important marketing strategy

In conclusion, it’s a channel with continuous ROI, and you are just a few clicks away. Contact Markable today and get the best email and digital marketing content delivered.