Let’s start with defining a lead

 Many marketers assume that generating more leads is equal to generating a higher volume of sales and revenue. But similar to fishing, casting a wide net doesn’t always guarantee that every fish you catch will be edible.

That’s why we bring you the LinkedIn Lead Generation Tool. Because you need the right techniques to catch quality leads and sales opportunities.

We use a unique digital strategy which utilizes advanced search tools that are tailored to your customer’s profiles. After that you sit back and let us do the magic!

Our campaigns are transparent, flexible and most importantly, they always perform well.

Six questions you should ask before launching your LinkedIn campaign


How does your company define a sales conversion?

Is it an account opening, subscription, application or
event registration? Whatever it is, we must understand how a conversion is defined once the lead is moved through the sales cycle.

How long is your sales cycle?

Sharing the length of your sales cycle enables LinkedIn
to check-in on lead nurturing and how these are moving through the sales funnel. We can optimise future campaigns and closely monitor return of investment (ROI). Generally, sales cycles of over six months see very high ROI.

What does a ‘quality lead’ mean to you?

Listing attributes your ideal audiences have can ensure that the targeting will reach that buyer persona.

Do you use marketing automation tools?

If you use a marketing automation tool, integrate it with your LinkedIn Lead Gen Forms campaign. This makes the process of collecting, contacting, and nurturing leads more efficient. This can potentially reduce the time it takes to contact leads.

What is your sales teams’ lead response time?

Studies show that sales reps are 7x more likely to have a meaningful conversation with leads if they respond to them within the first hour. The longer your team takes to reach out, the less likely these convert to sales.

How are leads nurtured?

According to Marketo, on average 50% of the leads in any system are not yet ready to buy. To move them down the sales funnel, nurture these leads via website re-targeting or contact targeting in your LinkedIn campaign.

How to Set a Marketing Budget and Measure Your ROI?


After detailed research in cooperation with the LinkedIn Team, we can show you some real numbers to make things easier. What does that mean? It means that we will show you the exact size of your target audience for the region you choose, an average CPC and CPL, and finally estimated the number of sales-qualified leads. With this approach, you will see estimated forecasted campaign results and ROI based on the budget you are ready to invest in before the campaign even starts. 

LinkedIn business statistics


  1. An ad on LinkedIn can reach 13% of the world’s population
  2. LinkedIn ads offer more than 200 targeting characteristics
  3. Ad exposure on LinkedIn can increase purchase intent by 33%
  4. There are 61 million “senior-level influencers” on LinkedIn
  5. LinkedIn has more than 10,000 B2B software Product Pages
  6.  96% of B2B content marketers use LinkedIn for organic social marketing
  7.  33% of B2B decision makers use LinkedIn to research purchases
  8. 80% of B2B content marketers use LinkedIn ads

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