Let's start by defining a lead!

Many marketers assume that generating more leads is equal to developing a higher volume of sales and revenue. But similar to fishing, casting a wide net doesn’t always guarantee that every fish you catch will be edible. That’s why we bring you the LinkedIn Lead Generation Tool. Because you need the proper techniques to capture quality leads and sales opportunities. We use a unique digital strategy that utilizes advanced search tools tailored to your customer’s profiles. After that, you sit back and let us do the magic!

Our campaigns are transparent, flexible, and most importantly, they always perform well. One of the main things that differentiate us from the rest of the agencies on the market is that our proposal always contains forecasted results. In addition to that, we share with you a complete and detailed profile of your target audience. In this way, we step up the realistic expectation that follows your primary objective – to generate qualified leads and achieve campaign ROI on which we commit in the first place. Get in touch with our Digital Team and learn all about our lead generation methods!

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Generate high-quality leads at scale & Learn why marketers rate LinkedIn the #1 platform for lead generation

Six questions you should ask before launching your LinkedIn campaign

 
How does your company define a sales conversion?

Is it an account opening, subscription, application, or
event registration? Whatever it is, we must understand how a conversion is defined once the lead is moved through the sales cycle.

How long is your sales cycle?

Sharing the length of your sales cycle enables LinkedIn
to check in on lead nurturing and how these are moving through the sales funnel. We can optimize future campaigns and closely monitor the return of investment (ROI). Generally, sales cycles of over six months see very high ROI.

What does a ‘quality lead’ mean to you?

Listing attributes of your ideal audiences can ensure that the targeting will reach that buyer persona.

Do you use marketing automation tools?

If you use a marketing automation tool, integrate it with your LinkedIn Lead Gen Forms campaign. This makes the process of collecting, contacting, and nurturing leads more efficient. This can potentially reduce the time it takes to contact leads.

What is your sales teams’ lead response time?

Studies show that sales reps are 7x more likely to have a meaningful conversation with leads if they respond to them within the first hour. The longer your team takes to reach out, the less likely these convert to sales.

How are leads nurtured?

According to Marketo, on average, 50% of the leads in any system are not yet ready to buy. To move them down the sales funnel, nurture these leads via website re-targeting or contact targeting your LinkedIn campaign.

 

How to Set a Marketing Budget and Measure Your ROI?

One of the most common questions when launching a new lead generation campaign is: how much money should I allocate? The budget is significant because it plays an essential role in your campaign’s results. 

After detailed research in cooperation with the LinkedIn Team, we can show you some real numbers to make things easier. What does that mean? It means that in the initial stage, based on the brief and number you shared with us, we can determine the exact size of your target audience for the region you choose, an average CPC and CPL, and finally estimated the number of sales-qualified leads. The duration of the campaign also has a vital role.

With this approach, you will get to know the estimated budget you need to achieve results & ROI based on the budget you are ready to invest in before the campaign even starts. If you would like us to send you the proposal, please contact us, and our team will tell you everything about the best practice in launching a LinkedIn Lead Generation campaign. 

campaign budget

LinkedIn business statistics you should know!

An ad on LinkedIn can reach 13% of the world’s population

LinkedIn ads offer more than 200 targeting characteristics

Ad exposure on LinkedIn can increase purchase intent by 33%

There are 61 million “senior-level influencers” on LinkedIn

LinkedIn has more than 10,000 B2B software Product Pages

 96% of B2B content marketers use LinkedIn for organic social marketing

 33% of B2B decision makers use LinkedIn to research purchases

80% of B2B content marketers use LinkedIn ads

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