10 Reasons To Attend Trade Shows

There are two different opinions in attending exhibitions and trade shows. The first one is that you are taking a risk to gain nothing and spend money. The second one refers to the fact that there are significant opportunities for your business: a manufacturer, an importer, an exporter, a wholesaler, etc.

Whether you are a retailer or a wholesaler, there are many advantages to attending trade shows. While cost is, of course, an issue since you typically will have to travel to attend these shows and pay for registration fees, there are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure, and more.

My personal opinion is that you should always do your homework and make sure that the exhibition you are planning to participate in has measurable ROI for your company and that your sales team sees this as an opportunity.

Tenable GISEC stand 2021

Let’s see some of the benefits of attending these shows:

Let’s see some of the benefits of attending these shows:

1.Gain knowledge and exposure to new trends &  products

Stimulate new ideas and creative ways to support your business despite the economy, past seasons, and more. Where you will gain this knowledge is endless – your competition at the show, your general experience at the show, and even your participation at the show will make an impact.

2.Meet other retailers and vendors

Meet other retailers and vendors you can lean on, learn from, and possibly gain business from that you would not have had the chance to meet had you not attended that trade show.

3.Learn about the competition

Learn what your competition is up to without going to great lengths since their business information will be easily accessible. Instead, ask yourself how you compare your match and evaluate your strengths and weaknesses to best support your business.

4.Don’t forget PR

Expose yourself to the press attending the trade shows, so they know about your business – retail or wholesale. Make sure your business stands out so that they will remember you.

5.Lead generation

Generate leads for strategic alliances and, most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files – and your business outreach.

6.Be open to learning new things

Participate in educational seminars, networking events, and surveys that only take place at trade shows and will expose you to new people, new business, and new ways of thinking for your business’s success.

7.Benefit from direct communication

Get answers right away! Whether from a vendor or a retailer, trade shows allow for immediate communication and easy, accessible outlets of exposure for vendors and retailers.

8.Keep abreast of what is trending

Become educated on your industry to better support your clients and customers by utilizing all the resources trade shows offer.

9.Opportunity for product launch

You have a new product, and you want to promote it. Now there is the opportunity to show your product to key players in your field in a well-known exhibition or trade show. But, unfortunately, many companies wait for the right play to introduce a new product.

10. Don’t forget to have fun!

Have fun. Yes – have fun. Nothing gives more energy than a good time while keeping the entire team motivated to work more!

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