The event started on 2nd September 2018 in Bahrain. Truly it was an ideal platform for all related stakeholders from the automotive industry to join this exhibition and additionally to understand the Bahrain government’s vision towards sustainable mobility. One of the main subjects was about the impact that electric cars will have on Bahrain’s automotive industry’s future landscape.
As one of the event sponsors, our client Renault Middle East team attended the exhibition too. It was an excellent opportunity to present Renault ZOE to the Bahrain market as one of the electric cars. Above all, the Kingdom of Bahrain’s main objective was to announce a series of initiatives that will promote eco-friendly vehicles and reduce carbon footprint.
As an agency, the Markable team was responsible for the Renault stand’s design and execution and on-site coordination. During these 2 days, we also assist the local team with lead generation and coordination with local suppliers. Besides presenting electric cars and sustainable solutions, we witness many presentations about sustainable mobility, recent research, and the automotive industry’s implementation.
Mobility 360 was organized under the patronage of H.E. Zayed R. Alzayani – Minister of Industry, Commerce and Tourism – Kingdom of Bahrain and beside him one of the main speakers was H.E. Saud bin Nasser Al Khusaibi – Secretary-General GCC Standardization Organization and Mr. Faisal Ali Rashid, Director – Demand Side Management of Supreme Energy Council, UAE.
On the second day of the event, Mr. Mark Carson, Renault Customer Service & Quality Director, spoke about the responsibility of testing all the new products under local conditions. He explained how much is important to ensure the products meet regional requirements and focus on the extreme heat humidity conditions during the summer months.