Point of sale displays or POS refers to products that are displayed near, next to, or on a transactional purchase area. POS displays are used to trigger a “problem recognition response” and generate impulse purchases.
They are intended to draw the customers’ attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales The most common types of items on a point of sale display are convenience products. Effective point of purchase displays have many advantages in store, and can help both retailers and buyers to love your brand. Point of purchase displays have been shown to increase sales at retail as much as 20 percent!
Thats why, in Markable to each POS project have focused & strategic approach.
Free standing display units are suitable for products that you want to draw attention to. Stocking a new brand of makeup? Selling the latest music CD releases? Whatever the reason for bringing attention to a particular product, a FSDU is a fantastic platform for doing so.
Pallet displays are fantastic for popular, fast-moving products. By using a pallet display, you can highlight key products quickly to all store visitors, making it easier for them to find.
Point of Sales wobblers are extremely cheap yet very effective. They are the signs which help shoppers make last minute buying decisions. Wobblers are placed on shop shelves or on product displays, making products pop out. Use wobblers to create discount messages or other USPs which may persuade a shopper to purchase.